Publications
AIGA is committed to stimulating thinking about design. Through AIGA Design Press, our partnership with New Riders; the “Design Business and Ethics” series; AIGA|Aquent Survey of Design Salaries; and the 365: AIGA Year in Design annual, AIGA publishes informative, inspiring, educational and professional resources for the design community.
365: AIGA Year in Design
Each year, AIGA publishes an annual to showcase the work selected in “365: AIGA Annual Design Competitions” and “AIGA 50 Books/50 Covers,” as the best examples of design excellence for that given year. These catalogues feature photographs of each winning selection as well as jurors' comments and extensive credits. Members receive the annual as a membership benefit, but a limited number of some annuals are also available for purchase in the AIGA online store.
Design for Democracy
Marcia Lausen, published October 22, 2007
This long-awaited book by Marcia Lausen, a founding member of the AIGA strategic initiative Design for Democracy, is an essential advocacy tool for designers and election officials, lawmakers and citizens. Design for Democracy: Ballot + Election Design harnesses the power of design to increase voter confidence, promote government transparency and create an informed—and empowered—electorate.
AIGA Design Business and Ethics
AIGA’s “Design Business and Ethics” series of brochures outline the critical, ethical and professional issues encountered by designers and their clients. The brochures are available as PDFs on the AIGA website.
AIGA|Aquent Survey of Design Salaries
The AIGA|Aquent Survey of Design Salaries is the most comprehensive survey of compensation for communication designers available. It reports average annual and hourly rates of compensation for designers of print and electronic media, from entry level employees to principals and solo practitioners.
AIGA Professional Practices in Graphic Design (2nd edition)
Tad Crawford, published June 10, 2008
A comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards, including the AIGA Standard Form of Agreement and a listing of publications and organizations for graphic designers.
The New Riders/AIGA partnership is a means of extending AIGA’s traditional role in advancing the art, practice and theory of design.
Writing for Visual Thinkers
Andrea Marks, published October 28, 2008
Writing can be a challenge, but especially for artists and designers, who tend to be more visual than verbal. Writing for Visual Thinkers: A Guide for Artists and Designers is an e-book designed to help people gain skills and confidence in their writing abilities...
The Open Brand: When Push Comes to Pull in a Web-Made World
Kelly Mooney and Nita Rollins, PhD, published March 4, 2008
From the forces of technology, traits and trends emerges a radical business imperative: to open up to consumer involvement in a brand’s messages and offerings...
ZAG: The Number One Strategy of High-Performance Brands
Marty Neumeier, published September 20, 2006
“When everybody zigs, zag,” says author Marty Neumeier in this fresh view of brand strategy...
Designing for Interaction
Dan Saffer, published July 18, 2006
This guide takes a holistic approach to the discipline of interaction design, looking at the web, software and devices, and is written from a designer’s point of view...
Designing with Web Standards (2nd edition)
Jeffrey Zeldman, published July 6, 2006
The second edition of this book further teaches how to build sophisticated sites that will work as well tomorrow as they do today, stopping the treadmill of web obsolescence...
Inside | Outside: From the Basics to the Practice of Design (2nd edition)
Malcolm Grear, published June 27, 2006
Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching...
Everyware: The Dawning Age of Ubiquitous Computing
Adam Greenfield, published March 10, 2006
In this uniquely engaging approach to embedded computing, information architect and design visionary Adam Greenfield explores what he calls Everyware, how ubiquitous computing and technology is reshaping our lives...
Talent Is Not Enough: Business Secrets For Designers
Shel Perkins, published March 1, 2006
Noted designer Shel Perkins draws on his years of experience—as both creative talent and operations manager—to cover the key business issues that every professional designer needs to master....
The Brand Gap: Revised Edition
Marty Neumeier, published August 4, 2005
This book shows how both strategic and creative thinking can unite to produce a "charismatic brand," a brand that customers feel is essential to their lives...
Don’t Make Me Think! A Common Sense Approach to Web Usability (2nd edition)
Steve Krug, published August 18, 2005
Steve Krug distills his years of experience and observation into clear, practical, common sense advice for the people in the trenches, the people who tell them what to do, and even the people who sign the checks...
Web ReDesign 2.0: Workflow that Works (2nd edition)
Kelly Goto and Emily Cotler, published December 10, 2004
A smart, practical guide that demonstrates how to plan, budget, organize, and manage your web redesign—or even your initial design—projects from conceptualization to launch...
The Elements of User Experience: User-Centered Design for the Web
Jesse James Garrett, published October 11, 2002
This accessible introduction, covering user experience development to strategy to visual design, will help any web development team to create a successful user experience...
MTIV: Process, Inspiration and Practice for the New Media Designer
Hillman Curtis, published May 31, 2002
In well-crafted narrative and instructional form, Hillman outlines his systematic approach for working with clients to develop clear, cogent and creative communication—three "musts" for successful design...
Designing Web Usability
Jakob Nielsen, published December 20, 1999
From content and page design to designing for ease of navigation, Jakob Nielsen delivers complete direction on how to connect with any web user, in any situation...
To submit proposals or inquire about the AIGA Design Press, please contact us.